The ‘A World of Difference’ Central Otago Regional Identity is inspired by Central Otago’s strong iconographic landscapes; golden rolling hills, sweeping skies and a vast sense of space and the region’s people who are resilient and strong, free spirited and proud.

Our regional identity helps define our New Zealandness in a special way that is unique to us. The visual identity elements have been carefully designed to work in harmony with one another and take their inspiration from the land, seasons and people.

Access to the full Regional Identity Tool Kit and graphic elements is available to approved Regional Identity Partners.

Please contact us for more information.